First impressions matter. Seeing a building for the first time, like the first glimpse of a new acquaintance, tells so much. It tells you what you can expect when you have more time with it. But too often, design firms stop their emphasis there — at the first impression. Yet being inside a space, like having your first real conversation with someone, tells a great deal more. Integrating the exterior and interior is essential, because without it the values, passions, and purposes are lost.